Boosting Leads for BuildRight

The Strategy

To drive consistent results, I created a unified SEO + PPC strategy designed to boost visibility, attract high-intent homeowners, and increase project inquiries.

1. Local SEO Optimization

I focused on strengthening BuildRight’s presence in local searches:

• Conducted a full SEO audit and fixed core technical issues

• Rebuilt and optimized their Google Business Profile

• Performed local keyword research (“kitchen remodel Chicago”, “bathroom renovation Chicago”)

• Created optimized service pages + dedicated location pages

• Added construction-specific structured data

• Built local citations and improved review acquisition strategy

Goal: Increase organic visibility and drive more qualified renovation leads.

2. High-Intent PPC Campaigns

To generate fast, measurable results, I launched targeted Google and Meta ad campaigns:

• Google Search Ads targeting high-intent renovation and repair keywords

• Meta Ads for retargeting and showcasing project transformations

• New landing pages focused on conversions and clear CTAs

• Continuous A/B testing of ad headlines, visuals, and offers

• Implemented advanced conversion tracking (calls, forms, quote requests)

Goal: Lower acquisition costs and bring in consistent, high-quality leads.

3. Tracking, Analysis & Optimization

To ensure long-term efficiency:

• Set up advanced analytics, event tracking & custom dashboards

• Monitored daily and weekly performance trends

• Refined keyword lists, ad bids, and negative keywords

• Improved conversion rates through landing page updates

• Optimized campaigns monthly to increase ROI

Goal: Improve cost-efficiency and lead quality over time.