Growing Memberships for MoveUp Fitness
210% more memberships in 5 months through local SEO and social advertising.
Client
MoveUp Fitness
Industry
Fitness and Personal Coaching
Service
SEO
|
Social Ads
Date
May 17, 2025
Location
New York, USA
Live Website
About the Client
MoveUp Fitness is a boutique gym specializing in functional training, personal coaching, and small group classes. Despite having a strong local presence and a loyal community, they struggled to consistently reach new clients and fill classes year-round.
Their goal: generate more high-intent leads, reduce advertising costs, and increase monthly membership sign-ups.
The Challenge
MoveUp Fitness faced several growth obstacles:
Strong competition from larger gyms in New York
Underoptimized website with poor local visibility
High cost per lead from previous ad campaigns
Inconsistent flow of new trial sign-ups
No clear tracking system to measure real results
They needed a reliable, measurable system to bring in new members every month.
The Strategy
To achieve their goals, I built a unified SEO + PPC acquisition system designed to increase visibility, attract high-intent traffic, and deliver predictable results.
1. Local SEO Optimization
I focused on improving MoveUp Fitness’s local search presence:
Full SEO audit and technical improvements
Optimized Google Business Profile
Local keyword research (“personal trainer NYC”, “small group classes NYC”)
Created SEO-friendly service and location pages
Added structured data for gym/fitness categories
Built local citations and improved reviews strategy
Goal: Increase organic visibility and drive walk-in and online leads.
2. High-Intent PPC Campaigns
To generate fast, reliable results, I built targeted Google and Meta Ads campaigns:
Google Search Ads focused on high-intent terms
Meta Ads for retargeting, class promotions, and trial passes
New landing page optimized for conversions
A/B testing of visuals and messaging
Implemented advanced conversion tracking (form, call, and booking tracking)
Goal: Lower acquisition costs and bring in consistent trial sign-ups.
3. Tracking, Analysis & Optimization
To ensure transparent results:
Set up full analytics, event tracking & custom dashboards
Monitored daily campaign performance
Refined keywords, bids, and audiences
Improved conversion rate through landing page updates
Goal: Improve ROI each month through ongoing optimization.
The Results
Within just 5 months, the combined SEO + PPC strategy delivered:
136% more leads: steady flow of trial bookings, class registrations, and membership inquiries.
47% lower cost per lead: Smart bidding, better ad targeting, and optimized landing pages reduced acquisition costs dramatically.
+320% increase in organic traffic: Local search visibility and improved content brought in more high-intent visitors.
Stronger membership growth: more trial users converted into recurring members — boosting monthly recurring revenue.
